Are you wondering how to use images and short video to enhance your customers’ experience?
Have you considered creating a brand profile on Instagram to make your brand visible to a new market?
That 10 tips using Instagram for your business:
#1: Acquaint Yourself With How to Use Instagram for Business
Businesses have been flocking to Instagram in droves. In response, Instagram started the Instagram for Business blog, which offers tips, brand spotlights, API examples and news from Instagram HQ.
#2: Balance Fun Images With Pictures From Your Business
Rachel Sprung writes, “Take advantage of the increased real estate you have with the Instagram web page to tell a story with the images. Have a healthy balance of fun images and business pictures.”
Anthropologie has struck a good balance with their images. Their followers like fun images as well as business ones. A puppy picture received 7,640 likes and a picture of their personal shoppers posing at a company luncheon event received 3,457.
Track the engagement on your imagesto find out what your followers like best!
#3: Cultivate a Following
Tim Sae Koo offers 3 helpful tips for getting more followers on Instagram:
- Connect your Facebook account
- Use relevant, popular hashtags
- Engage by following others and liking their photos
Cross-post selected images to your Facebook page with a hashtag that aligns with your campaign or brand image to help people who don’t know you’re on Instagram to find you there.
#4: Debut Videos
Instagram’s recent Video on Instagramhas given Twitter’s Vine a serious competitor to contend with. Most notably 15-second, filter-enabled, editable video functionality compared to Vine’s 6.5 seconds.
Jordan Crook charts the differences between Instagram and Vine in the image below:
Honda debuted an Instagram video by making a joke out of the choice
#5: Embed Instagram Video in Your Blog or Website
Last month, Instagram released a new embed feature for its desktop web browser version. Mike Gingerichprovides helpful instructions, in addition to examples for when and how to use Instagram videos.
Since you never know who will see your shares on a social networking platform, embed your Instagram video in your blog or website to extend the reach of your content.
#6: Follow Your Followers Back
The people you follow on social networking platforms make all the difference in the world. Curiously, many brands on Instagram (some with very large followings) don’t follow back.
To create strategic relationships on Instagram, find the brands and people you enjoy and can learn from in your followers and follow them back. We’ll talk more about this in #23.
#7: Generate a Flexible Posting Plan
Carley Keenan offers the following advice on the frequency of sharing on Instagram:
“You don’t need to post on Instagram every day. The ‘feed speed’ on Instagram is still mostly laid back. If you start posting a lot, you might saturate your followers’ feeds, and you don’t want to force yourself into the noise too often. Decide what you have ready to post and create a schedule to help you remember what to post when and to track what is working once you get going.”
#8: Harness the Power of Apps
Kay Tan put together a list of 20 apps that will enhance your photo-sharing experiences. There are apps that let users print images, search tags and keywords, subscribe to Instagram profiles via email, download all Instagram photos in a single archive folder, plus many more.
Use these apps to make Instagram a significant part of your social media marketing strategy.
#9: Inspire Potential Customers
Anna Colibri suggests you post photos that are relevant to your brand and potential customers.
Whole Foods Market posts representative photos to promote healthy, wholesome food products, store events, sustainability and their active community of customers and employees.
Attract your target market with imagesthat share a compelling and inspiring story.
#10: Juxtapose Use of Filter Types and No-Filter Images
Instagram provides a number of filters to change the look and feel of your photos.
A study conducted by Simply Measured earlier this year found 59 percent of the world’s top brands are now active on Instagram.
Their findings also shed light on choices around filtered photos: “Lo-fi is the filter of choice for 14 percent of brands’ filtered photos, followed byValencia with 12 percent, Rise with 12 percent, Amaro with 11 percent,Hudson with 9 percent, Sierra with 9 percent, X-Pro II with 8 percent andHefe with 7 percent.”
Marketo also suggests that filters are more than a question of aesthetics, they can say a lot about you!
Shake things up a little every now and then, and try out a new filter or go the no-filter route.